LUF COMMUNITY LUF Community is a youth-driven creative ecosystem founded by Luna Maya, growing from a fan base into a dynamic space where young people gather, create, and engage meaningfully. Built on Love, Unity, and Fun. With a community of 1,800+ members, 37K followers, and 90+ annual activities, LUF has proven its ability to mobilize people, build organic engagement, and deliver impactful offline interactions.
For brands, LUF offers an authentic connection point: a strong, active, culture-led community supported by LUFHoria as a creative partner to design meaningful, fun, and high-engagement activations. LUF doesn't just attend experiences, they co-create them.
is a community-driven creative agency that transforms grassroots energy into thoughtful, high-impact brand experiences.
By leveraging our extensive KOL network, buzzer ecosystem, social media expertise, and on-ground activation capabilities, we help brands build meaningful relationships with their audiences.
Our approach blends creativity with cultural insight tapping into what communities care about, how they gather, and what inspires them. The result is engagement that's memorable, authentic, and truly resonant.
@lufhoria
Education is a basic need and the foundation of a brighter future not only for individuals, but for the nation. Seeing the real challenges faced by students and educators across Indonesia, Luna Maya felt compelled to contribute more actively and meaningfully. In September 2024, she established the foundation as a way to give back, uplift, and help open wider paths for the next generation.
Nawasena, which means "a bright future," focuses on advancing education and supporting environmental sustainability. Through programs that empower young people, improve access to learning, and protect the environment they will inherit, the foundation works to ensure that progress becomes a shared responsibility and a shared possibility.
Connect with your favorite talent and join a growing fanbase of like-minded supporters. Stay updated on exclusive news, events, and behind-the-scenes content.